Content

To draw customers' attention — instead of bombarding them with messages they didn't seek out — I've written business-to-business digital content geared toward providing thought leadership and driving website traffic:

• Contactless campus campaign | Overview of content and development strategy for new website section and related guide
• Contactless campus campaign | project eBook
• TouchNet case study | Technology Helps Redeemer Reach Higher for a Better Student Experience

I jumped on the blog bandwagon relatively late and started Online Marketing Musings on Blogspot in 2013. My caregiver blog, Grandma Drives Me Crazy, earned WordPress Freshly Pressed kudos in 2014, and I've blogged about martechish things on Fresh Perspective since 2018. In 2024 I started my Substack newsletter, BenXer. These riveting online publications and several freelance and ghost-writing examples are linked below.

• Westlake Royal Roofing Solutions blog | Writer — "Newpoint Concrete Roof Tile Expands Color Options with Versatile Western-Inspired Hues"
• Westlake Royal Roofing Solutions blog | Contributing writer to "What is the Best Roofing Product for Cold Weather"
• DaVinci Roofscapes blog | Contributing writer to "Winter-Proof Your Home: The Benefits of DaVinci Composite Roofing"
• BenXer Substack | I De Do Do Do De Dah Dah Dahed NaNoWriMo
• BenXer Substack | Here's to Women Forging Their Own Fucking Paths
• Fresh Perspective | Who's Fizz Buzzin' Who?
• TouchNet blog | Turning Student Data Into Safety Nets
• TouchNet blog | Staying Two Factors Ahead of Online Fraud
• Beauty Schools Directory blog post | Game of Thrones Guide to Skincare
• "Online Marketing Musings," a Blogger general interest blog | Requiem for a mosquito
• "Grandma Drives Me Crazy," a WordPress senior caregiving blog | One key to longevity: advocacy

Since recommending a Twitter presence for my company in 2009 when I saw posts in my feed about our upcoming trade show, I've used free tools such as Hootsuite and paid versions of Sprout and Advocacy to curate, write, schedule and report on social media.

• Exterior building product manufacturer's LinkedIn posts
• Pharmaceutical distributor's Facebook page
• Pharmaceutical distributor's Twitter feed

These examples represent website content I've written for businesses ranging from telecom providers to pharmaceutical drug wholesalers:

• Beauty school barber college content
• Organically optimized retirement community content
• Organically optimized pharmaceutical distributor content
• E-commerce-oriented telecom content
• Family-owned industrial bakery informational content

As an online marketer I've researched and written emails and enewsletters for prospects and customers:

• Live Abode exterior building products email blast
• Tapco Tape Break new product announcement email
• DaVinci Masterpiece Contractor Portal Emails how-to-use portal email series
• Architect/Contractor Newsletters monthly B2B email samples
• DaVinci Employee News retirement community enewsletter
• TouchNet Quarterly digital quarterly staff magazine

My PPC example reflects SEO experience that includes both organic content optimization and ads tied to keyword buys. The other examples represent my direct mail and ad campaign writing experience:

• Google and Yahoo PPC ads targeted for specific keywords identified through analytics
• Banner ad for TouchNet tradeshow
• Sales sheet for proposed product
• TouchNet magazine ad for trade publication
• Ad series for telecom frequent flier partnership
• Direct mail self-mailer for industrial manufacturer
• Direct mail letter for telecom frequent flier partnership
• Direct mail letter for telecom provider

I've contributed as a writer or editor to more than 15 published books. I've also written freelance articles and book reviews.

🐍025 Update: For the first time ever, I'm proud to add Manuscripts to my experience. I'm one final revision from self-publishing my first novel later this year.

• I De Do Do Do De Dah Dah Dahed NaNoWriMo — the story behind writing Dead Air, my first novel.
• "Counselors Defined Camp" from Charting a Course of Service — 140 Years of the YMCA of Greater Kansas City
• "What Democracy Could Look Like" written for Democracy Chronicle

**DISCLAIMER** I am not a designer. I don't even play one on TV. However, throughout my career I've created newsletters, ads, books, and website mock-ups using Photoshop & Indesign:

• Photoshop Bee-Z Street companion brochure
• Photoshop KC Weddings web banners
• InDesign Newsletter layout